I am a seasoned design leader with 18 years of experience driving user-centered solutions in roles including User Experience Designer, Design Researcher, and Team Lead. I excel in leading UX teams to deliver impactful designs through storytelling, user scenarios, wireframing, persona development, requirements analysis, design workshops, and heuristic evaluations.
My approach is grounded in design thinking, ensuring decisions are informed by genuine user insights, business objectives, and measurable outcomes. I am passionate about building collaborative teams that create intuitive, meaningful experiences.
Outside of work, I enjoy exploring quality coffee and craft beer, which keeps my creativity fueled.
