Innovative principal-level product designer with 15+ years leading end-to-end UX for complex, data rich SaaS platforms in healthcare, enterprise, and AI powered applications.  Experienced in shaping product vision, evolving design systems, and shipping AI/ML driven workflows that improve productivity, safety, and decision quality at scale.  Known for bringing structure to ambiguous problem spaces, mentoring senior designers, and influencing executive stakeholders through clear design strategy and storytelling.

SENIOR STAFF DESIGNER, GE HEALTHCARE — 2022-2025

Solutions for Enterprise Imaging (SEI)

  • Led UX strategy and design direction for a portfolio of AI powered diagnostic and workflow tools used by radiologists, technologists, and hospital operations teams across global health systems.

  • Defined end-to-end UX for enterprise imaging (worklists, PACS viewer, command center), partnering with engineering, data science, and product to ship scalable web based solutions.

  • Set portfolio level UX vision and OKRs to increase workflow transparency, reduce time to diagnosis, and improve user satisfaction for complex, multi modal reading journeys.

  • Orchestrated discovery and evaluative research for AI driven Radiologist Worklist and Viewer, translating qualitative and quantitative insights into actionable product roadmaps.

  • Championed pattern consistency and accessibility across products, mentoring distributed design teams and aligning squads around shared design frameworks.

  • Facilitated cross functional workshops with clinical and business stakeholders, turning emerging AI capabilities into coherent, high impact experiences.

Key initiatives

  • AI Radiologist Worklist – Designed a highly configurable, rules and ML driven worklist for case distribution, priority management, and exception handling in high volume environments.

  • Multi Modality Viewer (XR/CT/MR/US) – Created a unified, web-based PACS viewer grounded in radiologist workflows, supporting synchronized layouts, hanging protocols, and multi study comparisons.

  • Command Center & RBAC – Architected system wide visibility, access control, and analytics for enterprise imaging operations, enabling secure, role aware configuration at scale.

PRINCIPAL DESIGNER, ORACLE NETSUITE — 2017-2022

Enterprise Finance, Supply Chain, Analytics, AI

  • Owned UX vision and product design strategy for next generation sales order and  supply chain capabilities withinNetSuite.

  • Led design for AI enhanced features (predictive dashboards, anomaly surfacing, recommendation engines) to improve proactive decision making for finance and operations leaders.

  • Translated complex workflows into approachable, guided experiences using research-driven interaction models and data visualization.

  • Partnered with UX Research, Product, and Engineering leadership to balance commercial goals, technical constraints, and customer value across multiple product lines.

  • Drove adoption and maturation of design systems across the suite, ensuring cohesive patterns, visual consistency, and reusable components.

  • Facilitated design sprints and internal education on AI powered product design, helping teams understand how to incorporate predictive models and automation into core workflows.

Key initiatives

  • Control Tower (Predictive Operations Dashboard) – Designed a mission critical dashboard surfacing predictive risks, exceptions, and recommended actions across global supply chains.

  • AI Tooling & Vision Workshops – Led cross functional initiatives turning practitioner insights into scalable AI features and frameworks for future experiences.

  • Intelligent Recommendations – Shaped interaction patterns for ML driven product recommendations for buyers and sales reps, leveraging behavioral and transactional data.

UX VISION AND STRATEGY, IBM — 2007-2017

Enterprise Platforms, Commerce, and Operations

  • Directed UX strategy and product design for complex supply chain and commerce platforms with high data density and cognitive interfaces.

  • Established and scaled design systems and UX standards across enterprise portfolios, improving consistency and delivery speed for global product teams.

  • Conducted hands-on customer research (field studies, usability testing, contextual inquiry) with leading eCommerce and enterprise clients to shape roadmap and feature definition.

  • Built and led a globally distributed design team for WebSphere Commerce, defining processes, tooling, and collaboration models that outlived individual projects.

  • Created tutorials, labs, and talks for internal and external audiences, reducing training costs and accelerating product adoption.

Key Projects

  • Resolution Rooms – Drove concept to launch for resilient, chat based collaboration for operations teams, aligning product, business, and engineering stakeholders.

  • Control Center Modernization – Led redesign of legacy monitoring tools into responsive, multi device experiences for mission critical operations.

  • WebSphere Commerce UX – Evolved admin and shopper facing experiences across the commerce platform, championing cohesive cross-product UX.

Highlights

  • Design leadership at scale – Principal level ownership of strategy, architecture, and delivery for complex, multi product SaaS ecosystems with diverse personas and high data volume.

  • AI/ML and autonomous systems – Deep practical experience embedding predictive models, recommendation systems, and automation into workflows.

  • Complex Workflows & Configurators: Designed rules/ML engines, hanging protocols, and predictive dashboards.

  • Systems and design systems thinking – Comfortable setting UX architecture across products, defining frameworks, and evolving design systems that other teams can build on.

  • Influence – Regularly represents design in executive forums, drives alignment across product, engineering, research, and business stakeholders, and mentors senior level designers.

  • Product & Strategy – Enterprise SaaS, AI/ML driven experiences, workflow automation, operational dashboards, experimentation and A/B testing.

  • Design Execution – Interaction design, information architecture, data visualization, complex user flows, rapid prototyping.

  • Research & Insight – Generative and evaluative research, field studies, co-design, mixed-methods synthesis, behavioral analytics.

  • Systems & Delivery – Design systems, UX governance, cross-functional facilitation, Agile/Lean UX, accessibility, experimentation at scale.

Leadership Beyond Product

  • Youth Soccer & Football Coach: Empower teams through mentorship and motivation. Strong communicator, collaborator, and champion of growth, bringing empathy and leadership to every role.

Education

York University, Honours BA

Graduated: 2009