SENIOR STAFF DESIGNER, GE HEALTHCARE — 2022-2025
Lead designer across the Solutions for Enterprise Imaging (SEI) product group, responsible for UX strategy, design leadership, and cross-functional collaboration to deliver AI-enabled healthcare tools. Championed scalable design solutions and helped define the vision for next-gen diagnostic and operational systems.
Workflow Manager (AI-driven Radiologist Worklist)
A customizable worklist tool using AI and business rules to help radiologists and technologists prioritize exams and distribute work fairly across organizations.
• Led UX strategy and design roadmap for an AI-enhanced diagnostic workflow.
• Redesigned old workflows by observing multiple customer workflows
• Developed a consistent experience across the product
PACS Viewer
A single, web-based diagnostic viewer supporting multiple modalities (X-Ray, CT, MR) designed to simplify radiologist workflows.
• Identified design resources needed.
• Conducted user research.
• Created strategic design roadmaps.
• Created a new process for UX to capture defects
• Create a new sharing model where development teams would show progress
from both the UI and backend.
• Created a vision for following releases.
• Facilitated AI, product design, and research workshops to align stakeholders.
• Worked with multiple business units to create an journey for the end user.
• Developed a consistent experience across products without compromising user
needs.
Command center and RBAC
System visibility and role-based access control tools for configuration, monitoring, and data security across integrated systems.
• Defined user needs and consolidated overlapping product functions.
• Created strategic UX roadmap aligning multiple systems under a unified interface.
• Enhanced workflows by redesigning user, password, and access controls for better usability and system transparency.
Other Contributions
• Led SEI-wide UX strategy across products and cross-functional design teams.
• Contributed to GEHC’s design system with scalable patterns and accessible components.
• Mentored junior designers and collaborated with researchers and engineers globally.
• Conducted field visits to hospitals to observe real-world workflows and gather user insights.
PRINCIPAL DESIGNER, ORACLE NETSUITE — 2017-2022
Led the design of cognitive user experiences across the NetSuite business unit, partnering with executives, product leaders, data scientists, and developers to integrate intelligent, designs into enterprise software. Defined UX vision and strategy for emerging AI-powered tools.
Control Tower
An enterprise tool providing real-time insights into supply chain performance and disruptions.
• Developed the end-to-end UX for a real-time dashboard enabling users to detect and resolve supply chain issues proactively.
• Defined design direction in close collaboration with supply chain SMEs and data science teams.
• Led workshops and research to understand supply chain practitioner needs, translating findings into scalable designs.
• Shaped the product’s strategic vision by integrating predictive analytics and actionable insights into user workflows.
UX VISION AND STRATEGY, IBM — 2007-2017
Led end-to-end user experience strategy across IBM’s supply chain software portfolio, focusing on AI and cognitive interfaces. Drove multi-disciplinary collaboration across design, development, and product teams. Advocated for user-centered innovation and design excellence within large-scale enterprise environments.
Resolution Rooms
A chat-based tool powered by cognitive agents to help teams resolve mission-critical business issues.
• Spearheaded the product from inception through launch, aligning cross-functional teams.
• Designed intelligent agent interactions for trust, group collaboration, and business transparency.
• Defined UX strategy and visual design for responsive and accessible use across platforms.
• Developed the product to be used within our portfolio (40+ offerings).
• Used existing IBM design system and built upon it.
• Secured executive support and drove internal adoption across business units.
Business Transaction Intelligence
A simplified, insight-driven interface for navigating complex EDI (Electronic Data Interchange) documents.
• Conducted in-depth user research to identify market opportunity and unmet needs.
• Designed natural language search and cognitive UI to make EDI data accessible to non-technical users.
• Collaborated with data scientists to surface meaningful insights from supply chain data.
• Drove adoption by aligning design with users' daily workflows and priorities.
• Created demos and storyboards showcased at internal and external conferences.
Control Center
A responsive dashboard for monitoring servers and processes—scalable from mobile to wall-sized screens.
• Led a full design overhaul of a legacy system that hadn’t been updated in over a decade.
• Conducted contextual inquiries, stakeholder interviews, and usability testing.
• Crafted a flexible design supporting various screen sizes (up to 40 feet) and supported accessibility standards.
• Prioritized features based on user research and business impact.
Design Culture & Leadership Initiatives
• Design Align Workshops: Facilitated project kickoffs that aligned teams around personas, workflows, and product visions.
• Exploratory Design Sprints: Organized internal sprints using prior research to rethink core design concepts.
• AI Design Education: Led internal education sessions to teach teams about designing with AI and machine learning.
Education
York University, Honours BA
Graduated: 2009